Brand Guide

Graphic Standards

When we convey a consistent, institution-wide brand platform, people will always know exactly what Central stands for.

Skip to Section:

• Primary Logos
• Secondary Logos
• Logo Spacing Rule
• Unacceptable Logo Usage
• Central College Seal
• Download the Logo
• Colors
• Typography

Primary Logos

Our logo is Central College’s graphic identity. It represents the college in the simplest form, so it is important to use it correctly and consistently. Doing so helps build Central’s brand and protects its value.

Logo files can be downloaded below. For Central athletics logos, see Athletics Graphic Identity.

This two-color, centered format is Central’s primary logo. It should be the first choice for all applications. One-color options are also available.

Secondary Logos

In addition to the one- and two-color logo formats, it is acceptable to use the logo as reverse over dark colors or images. When the logo is used over an image please take care to place it over simpler areas, to protect readability and recognition.

Spacing Rule

This logo was created to work on a large variety of applications. Size it appropriate to each specific use. The logo should have a balanced presence on the page in comparison to the other graphic elements. When positioning it close to other elements, make sure to give the logo spacing to maintain readability and integrity.

Use the C in Central as a guide for the minimum spacing, on all sides. This spacing applies to all formats of the logo.

Unacceptable Logo Usage

Central College seal

Central College has an official seal. It will only be used on official college documents such as transcripts and diplomas.

It is NOT to be used without the permission of the Central Communications Office.

Download the logo:

Colors

Our school colors truly signify the boldness of the Central mission — to go out into the world and always strive for the best. Additionally, they signify both the support you will receive at Central and the personal confidence that will result.

Use these colors consistently to maintain the brand.

Print Colors

Web/Digital Colors

Because digital displays use a different method to create color, we use slightly different colors for digital use. These colors are to be used for anything that will be displayed digitally.

Typography

Nobel Book, Nobel Regular and Nobel Bold are the primary fonts used. Nobel Book is used for large amounts of text or body copy. Nobel Regular is used for subheads, body copy in white text or highlighting a word or phrase. Nobel Bold is used for all headlines and titles.

All three versions of Nobel must be purchased for use.

 

Typography: General Usage

Headline and body copy usage: Font size can vary per situation, but always make sure the headline is a minimum of twice the body copy font size.

Red 186 CP can be used in the headline, subhead or as needed to call attention. Cool Gray 8 CP or Cool Gray 11 CP can be used in very large headlines, body copy and call outs. Black can be used on any of the type applications.
used on any of the type applications.

Headline

Nobel – Bold
Kerning should always be set to 40

Website

References to www.central.edu or central.edu/ websites should always be bolded and red.

Use “www.” only when referring to the main homepage.

Omit when referring to any subpage, such as central.edu/apply.