Our brand promise is our differentiated customer benefit. What Central believes it can authentically and distinctively deliver to the world. The brand promise comes to life through our brand idea and brand expression. It is not to be used directly in publications.
Central College connects the highly engaged to a lifetime of inspired action.
Our character is the DNA that shapes and forms our distinctive brand identity. The emotions we want to convey in our expression of the brand; however not necessarily the words we use in our brand voice.
For more information on brand messaging, see the “Living out the brand” module on the homepage of my.central.edu.